As Southeast Asia moves toward a greener future, Thailand has emerged as one of the most promising markets for electric vehicles (EVs). Supported by strong government incentives and rising environmental awareness, the country is positioning itself as a regional EV production and charging hub. For charger manufacturers, operators, and investors, understanding Thailand’s EV charging landscape is essential to capturing the market’s rapid growth.
1. Market Overview
Thailand’s EV market has seen remarkable progress in recent years. According to the Electric Vehicle Association of Thailand (EVAT), the number of registered EVs exceeded 100,000 units in 2024, representing a year-on-year growth of over 200%. The Thai government aims to achieve 30% EV production by 2030, under its ambitious “30@30” policy, making the country a leader in ASEAN’s clean mobility transition.
Alongside the growth in vehicle numbers, the demand for EV charging infrastructure has surged. By mid-2025, Thailand is expected to have more than 3,000 public charging stations nationwide. Major cities such as Bangkok, Chiang Mai, and Phuket are seeing rapid charger deployment, especially in commercial complexes, hotels, and highway rest stops.
2. Government Policies and Incentives
Government support plays a central role in Thailand’s EV ecosystem. The Board of Investment (BOI) offers attractive incentives, including corporate income tax exemptions for up to 8 years and import duty reductions on EV parts and charging equipment.
In addition, the Energy Regulatory Commission (ERC) has simplified licensing for charging operators, while the Electricity Generating Authority of Thailand (EGAT) is leading the way in establishing national charging networks. These initiatives have created a more open and competitive market environment, encouraging private sector participation.
3. Key Industry Players
The Thai EV charging market currently includes state-owned enterprises, private energy firms, and international investors. Some of the leading players include:
EA Anywhere – Operated by Energy Absolute, this is the largest charging network in Thailand, with more than 600 stations.
PTT Group – Thailand’s national oil company, expanding its “EV Station PluZ” network across highways and service areas.
EGAT – The government’s energy authority, managing “EleX by EGAT” stations nationwide.
BMW ChargeNow and Mercedes me Charge – Representing premium brands bringing European charging standards to Thailand.
Meanwhile, Chinese and Taiwanese charger manufacturers are actively entering the market through partnerships with local energy companies and real estate developers.
4. Market Segmentation
The Thai charging market can be broadly divided into AC and DC segments.
AC chargers (7–22kW) dominate in residential, hotel, and office applications, providing cost-effective charging for overnight use.
DC fast chargers (60–180kW) are expanding quickly in public and highway networks, driven by the demand for shorter charging times.
Notably, dual-standard chargers supporting both GB/T and CCS2 are gaining popularity, as the Thai market accommodates vehicles from multiple origins — Japan, China, and Europe.
5. Challenges and Opportunities
Despite strong growth, several challenges remain:
High initial investment for DC infrastructure and grid connection.
Unbalanced charger distribution, with heavy concentration in Bangkok and limited coverage in rural provinces.
Electricity pricing and land access issues for private operators.
However, these challenges also present new opportunities. The development of solar-powered off-grid stations, battery energy storage systems (BESS), and smart charging solutions could provide scalable answers to infrastructure gaps.
For international manufacturers, local partnerships are key. Working with Thai distributors, energy companies, or real estate developers helps navigate local regulations and build brand recognition.
6. Future Outlook
Thailand’s EV charger market is expected to maintain a compound annual growth rate (CAGR) of 25–30% over the next five years. The next phase of development will likely focus on:
Expanding highway fast-charging corridors.
Integrating renewable energy and energy storage systems.
Deploying smart and networked charging platforms to support fleet and public management.
As Thailand moves toward carbon neutrality by 2050, the EV charging industry will play a vital role in the nation’s energy transformation.
7. Conclusion
Thailand’s EV charging market is no longer an emerging opportunity—it is an active, fast-evolving sector with strong government backing and growing consumer demand. For charger manufacturers and solution providers, now is the time to enter and establish partnerships, as the market is still forming long-term infrastructure standards and brand preferences.
Whether your business focuses on AC home chargers, public DC stations, or energy storage-integrated systems, Thailand offers a fertile ground for innovation and collaboration in Southeast Asia’s green mobility revolution.
Executive Summary